In today's advance and competitive market it is vital to make your product and service popular enough which can help your business to thrive. For every type of business it is necessary to have an online presence. More and more people are buying products from online store and shops.
Designing a website is imperative for any business that wants to have an online presence; beside this you also need a good web hosting provider and web marketing expert for online marketing of your website. To ensure your business succeeds, you need to cover all aspects including offline marketing and online marketing. There are lots of aspects you should consider while designing a website, some of them are listed below. Once the website is ready you need a trust worthy hosting company to host your designed pages. Then most important factor is to optimize it for your website visitors and of course search engines.
When designing a website one of the most important aspects of design is to look at the layouts. If you have eye catching and pleasing look website then 50% of your work is done. Below are some basic but fundamental web design tips that everyone should follow. These tips will surely help your website on all aspects:
Color Selection: A vital component in website designing is color selection. The most time consuming part in design is color, because it is the most important factor that leaves a lasting impression on your visitors. Never stick to some set of colors. Be broadminded and select different sets of colors you think are most suitable to your business. Never try to design a website without using color tone of your logo in your website.
Attractive Layout Design: Try to keep layout simple and eye catching. Do not use heavy images to make your website attractive; just try to use simple background color and small size image. This will help to improve the performance of a website and it will load quickly on slow Internet connection. Try to use white color to enhance overall look of your website. Also choice of font should be simple so it is available on every computer and also easy to read.
Easy Navigation: Navigation plays an important role to keep visitors on a website. Easy navigation means all links should be visible and also focus on Anchor Text that attracts the attention of visitors. Easy navigation will also help search engine to find all important pages of your website.
Avoid Nested Table: Search engine like simple html tags. Once website html part is ready make sure that website doesn't have any unwanted table or html tags.
Resolution Independent Design: Different visitors use different screen resolution. While designing, it is crucial to design a website that fit to any screen resolution. Design stretchable layout that can fit any screen resolution. Lately this concept has become old, many websites are now designed in a fix width also.
Cross Browser Compatible: Check website in different browsers like IE, Firefox, Opera, Safari and Google Chrome. This is the make sure that website design doesn't mess up in different browser.
Let's move to basic search engine optimization - SEO. This is a vital part because this helps to drive visitors to your website through search engines. Here we will talk about some basic optimization techniques.
Title Tag: This tag contains the word related to websites and display at the very top of a web browser. This tag help search engine to understand the subject of website. Title tag is very important factor for search engine optimization. Include important keywords in Title tag, keep it short, avoid superlative words, use different title tag for different pages and avoid stop words.
Meta Tag Optimization: Other important factor in search engine optimization is Meta tag. Most important Meta tags are Meta description tag and Meta keyword tags. Nowadays most search engines do not give any weight age to Meta keyword tags because of keyword stuffing. But still Meta description is still very important. Meta description should cover all-important keywords for a particular page, different Meta description can help in SEM, include important keywords, word limit should not exceed 22 to 26.
Content Optimization: Content is the king. Include brief introduction about service and try to repeat the keywords frequently. Do not use excessive keywords in content otherwise website may banned by search engines.
Anchor Text Optimization: Anchor text means the clickable text that drive visitors to another page. Use main keyword as anchor text.
These are some of the basic optimization tactics that will definitely help in optimizing a website
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